LA BLOGOTHEQUE →
Every week, we invite an artist or a band to play in the streets, in a bar, a park, or even in a flat or in an elevator, and we film the whole session. Of course, what makes the beauty of it is all the little incidents, hesitations, and crazy stuff happening unexpectingly. Besides, we do not edit the videos so they look perfectly flawless, instead we keep the raw sound of the surroundings. Our goal is to try and capture instants, film the music just like it happens, without preparation, without tricks. Spontaneity is the keyword.
Star Wars Paper Snowflakes say Merry Fettsmas. (or Happy Chewbannakuh.)
Check out Dentsu London’s “Incidental Media” concept. Especially when the sneaky cartoon characters steal colors from unsuspecting passers-by. (Also see part 2.)
I suspect there’s a uniqlo tie-in…
Mint is sharing fresh data about the anonymous spending trends of its users.
Cower before the physical power of symbolic language. Then wash your hands, you dirty writers you.
Media surfaces: Incidental Media
