For those of you who are familiar with space150’s 150-day re-birth these recent trends releases should come as no surprise. Like an added apendage of evolutionary advantage to the space150 repertoire, we are using these decks as an opportunity to dig into how consumers behavior, culture, and technology are changing with the digital landscape.
In crafting trends we cite a lot of our favorite web sources that are tracked and discussed internally over time as well as comScore data and the unique personal insight and variety of interests that our eclectic staff represent.
Based on Behavior
There’s been a lot of talk in the planning and strategy world lately about the meaning of insights, marketing to context, and generally planning for behavior as a way of getting to the core of brand & consumer relationships while bypassing the facade of technology.
Behavior and context will become even more paramount as the world transitions to a greater integration of an internet of things, but for now we’re dealing with smartphones and their growing adoption - freeing humanity from the ball and chain of the pc.
Mobile Trends - June 2011
That’s where our recent exploration of mobile in this deck steps in. This particular edition is an intermediate update on the world of mobile that we are using to help onboard our clients onto some of the latest mobile happenings and how they are affecting their businesses.
Convenience, Context, and Fun are the three trends that we see as most immediately shaping the mobile landscape. So, dive in. Take a swim through our creation, and look for the next full-spectrum Trending The Future release with space150’s next version at the end of July.